We Need to Write for Robots (Until They Read Like People) – Why Our Industry Needs Technical Content Creators

‘Write for people, not robots’ has been the clarion call to copywriters for at least six years (since the Panda update), but is that still the case? John Warner explains on State of Digital.

Post from John Warner

Screenless Search Marketing Essentials – Your Practical Guide

With the rise of voice assistants and VR, search behaviour is increasingly happening off-screen. Discover the essentials screen-less search marketing in a practical way, so that you can look at applying them to your business marketing mix.

Post from Lee Wilson

The Check List for Launching a Site that Most People Forget

Do you want to redesign your site but worried about the time it will take? Use a check list to help launch your site on time and within budget. J Turnbull recently launched her travel blog, Being30.com and shares her tips on a site redesign and migrating to HTTPs.

Post from Jo Turnbull

Rand Fishkin’s SEO landscape for 2017 after 6 months

During the last SMX in Munich Gianpaolo saw Rand Fishkin’s keynote on the changing Search Landscape in 2017. Read the key takeaways of the session (one of the most interesting Gianpaolo has seen over the last few months) on State of Digital.

Post from Gianpaolo Lorusso