Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket

Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you.

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6 web properties you can use to protect your branded search results (with real examples)

How can you take more control of the SERPs for your brand name, beyond using your own site? Columnist Brian Patterson shares ideas for maximizing positive portrayals of your company on page one.

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10 tips for choosing the perfect domain

When it comes to choosing a domain name for your business, you’ve got more choices than ever. Columnist Ryan Shelley provides suggestions for narrowing it down.

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