Google’s all-new, quite counterintuitive guide to ad testing

The days of rigid A/B testing are over. Columnist and Googler Matt Lawson talks about how to test ads in the age of optimized ad rotation.

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How to steal the competition’s best keywords: A 3-step guide

Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy.

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7 Google tips to supercharge your Shopping ads

Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns.

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3 last-minute Google Shopping tricks to level up your account for the holidays

Looking for ways to make your product listing ads stand out this holiday season? Columnist Todd Saunders has some tips.

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Four key holiday paid search trends to keep an eye on

Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this holiday season. Advertisers, take note!

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5 surprising paid-search insights to help you win the holidays

The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance.

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How we hacked the Baidu link submission script for better indexation

Baidu’s Link Submission Script is a great way to help Baidu index your content, but it can create some potential SEO issues. Columnist Hermes Ma shares an improved version of the script that is more SEO-friendly.

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Creating a B2B and B2C overlap strategy

How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’

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Oh, no! AdWords can now spend double your budget. Or not…

In response to Google’s recent announcement that AdWords campaigns can now spend up to twice an advertiser’s average daily budget, columnist Daniel Gilbert shares a script to keep your budget under control.

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