PPC agencies will play these 4 roles when automation takes over

Many in the SEM world are concerned that artificial intelligence and machine learning will make their jobs obsolete — but columnist Frederick Vallaeys believes that humans and machines working together will ultimately create the most value for clients…

Looking to get out of the SEO business? Good!

The SEO industry is becoming more difficult than ever, and columnist Jeremy Knauff explains why that is a great thing for the industry as a whole.

The post Looking to get out of the SEO business? Good! appeared first on Search Engine Land.

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Has AI changed the SEO industry for better or worse?

Columnist Jayson DeMers explores the impact of Google’s shift toward machine learning and discusses what the future will look like for search professionals.

The post Has AI changed the SEO industry for better or worse? appeared first on Search Engine …