PPC agencies will play these 4 roles when automation takes over

Many in the SEM world are concerned that artificial intelligence and machine learning will make their jobs obsolete — but columnist Frederick Vallaeys believes that humans and machines working together will ultimately create the most value for clients…

Looking to get out of the SEO business? Good!

The SEO industry is becoming more difficult than ever, and columnist Jeremy Knauff explains why that is a great thing for the industry as a whole.

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Has AI changed the SEO industry for better or worse?

Columnist Jayson DeMers explores the impact of Google’s shift toward machine learning and discusses what the future will look like for search professionals.

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Web.com buys Acquisio for machine learning, PPC management capabilities

Acquisio’s platform takes a machine learning-supported approach to paid search programs.

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Mobile-first updates from SMX East

What does the mobile-first index mean for you? Contributor Eric Enge summarizes a panel from SMX East with tips for how to prep your mobile site and content.

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Landy Awards Gala spotlights top performers in the SEO & SEM industry

Here’s the full list of winners from last night’s third annual Landy Awards event, sponsored by Google, Acronym Media and Stone Temple.

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SEO Ranking Factors in 2017: What’s Important and What’s Not

What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for putting this data into action.

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Why going global is essential to your business

There are 7.5 billion people in the world. Are you reaching all of your potential customers with your search marketing campaign?

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Customizable, collaborative dashboards to arrive within AdWords

A new solution, dashboards, will allow advertisers to slice, dice and share their data to surface the most meaningful data and KPIs.

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