Web.com buys Acquisio for machine learning, PPC management capabilities

Acquisio’s platform takes a machine learning-supported approach to paid search programs.

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Report: The future of paid-search marketing is machine learning and AI

Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it.

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AdWords Editor update supports Shopping Showcase Ads

Create and edit the newest Shopping ad format in Editor.

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Google Attribution: Is Google stepping in because no one else would?

Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new pro…