Where to go next with your Google My Business listing

So, you’ve set up your Google My Business listing but still aren’t seeing results. What’s the next step? Columnist Brian Smith lays out some suggestions to further optimize your listing for better local search visibility.

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Understanding the interplay of SEO and a 5-star reputation

How do online reviews impact search visibility, and what can you do to improve your online reputation? Columnist Stephan Spencer addresses these questions and more.

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Local ranking factors study finds reviews, organic SEO best practices boost local visibility

This is the second year of the LocalSEOGuide ranking factors study, performed in conjunction with UC Irvine.

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Local SEO: Driving customer actions for enterprise-level brands

Multilocation businesses face some unique challenges in today’s local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production.

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Do Google Posts impact ranking? A case study

Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings.

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Yext announces conversational ‘Knowledge Assistant’ for local data management

The company is also adding structured markup for events and events data syndication.

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Local SEO for service-area businesses requires a lot of servicing

What does it take to get noticed as a service-area business? Columnist Andrew Shotland explains some of the challenges facing these businesses and offers tips for how to approach your local SEO efforts.

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A brief history of Google’s most important local search updates

How has Google’s local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses.

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Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer

Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an a case study showing improved performance for local pages after implementing AMP.

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