SEO + UX = Success

These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users.

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Siri, Safari and Google Search: What does it mean for marketers?

Columnist Jim Yu explains how Apple’s recent announcements and updates to Siri and Safari have had a major impact on the search marketing industry.

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Mobile-first updates from SMX East

What does the mobile-first index mean for you? Contributor Eric Enge summarizes a panel from SMX East with tips for how to prep your mobile site and content.

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19 technical SEO facts for beginners

Want to dip your toes into techncial SEO? Columnist John Lincoln shares some fun tidbits for those just starting out.

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Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer

Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an a case study showing improved performance for local pages after implementing AMP.

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Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support

The scope and feature list of the open-source project continue to expand.

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Mobile & desktop SEO: Different results, different content strategies

You can’t simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things.

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Proof that no ranking boost for responsive sites exists in 2017

There are many good reasons to recommend responsive design to a client or to your company, but achieving better search results isn’t among them, argues columnist Bryson Meunier.

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Report: 57% of traffic now from smartphones and tablets

BrightEdge also reported that mobile vs. desktop queries produce different rankings nearly 80% of the time.

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