Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data

Wondering where to start with increasing your organic click-through rates? Columnist Paul Shapiro shares his process for identifying low-performing organic listings so that you can start testing.

The post Alert! Abnormal organic CTR detected. Automati…

Mobile & desktop SEO: Different results, different content strategies

You can’t simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things.

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Content marketing & SEO: The scalable way to be in the right place at the right time

Digital marketers agree about the importance of SEO and content marketing, but contributor Marcus Miller says they’re too often kept in completely separate silos. Here’s how to bring them together.

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Why microsites aren’t always ideal for SEO

Microsites have their uses, but columnist Janet Driscoll Miller argues that they can often create unnecessary headaches for search engine optimization professionals.

The post Why microsites aren’t always ideal for SEO appeared first on Search Engine Land.

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Google says we don’t need no stinking location modifiers… or do we?

Google recently stated that users are beginning to drop location qualifiers when searching for local businesses. But is it time for local SEOs to stop focusing on these terms? Columnist Andrew Shotland discusses.

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Buying a pre-owned domain? Check these 10 things first

Purchasing a previously owned domain can be risky, but columnist Stephanie LeVonne has some tips to help you vet the domain and ensure a smooth site migration.

The post Buying a pre-owned domain? Check these 10 things first appeared first on Search En…

Load time, static site generators & SEO: How we lowered our own site’s load time by 74%

Google’s upcoming transition to mobile-first indexing, combined with its raised expectation of mobile site performance, should convince site owners to consider static site generation. Contributor Chris Liversidge explains.

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How to improve your SEO with user-friendly interlinking

Sure, backlinks are important, but columnist Kristopher Jones makes the case that internal linking is also a critical component of improving your website’s search engine optimization and user experience.

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Optimized store landing pages: An important part of local search strategy

How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages.

The post Optimized store landing pages: An important part of local search strategy …