Bing launches 2017 Black Friday ads, expands list of delivery services for package-tracking search feature

Bing also announced new weather and sports-related search updates and a photo contest.

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3 strategic goals SEO consultants should fulfill

Columnist Ryan Shelley discusses the three essential goals any SEO campaign must achieve: visibility, traffic and ROI.

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3 case studies of duplicate content consolidation

Columnist Chris Long shares examples of how he addressed duplicate and similar website content to improve organic search performance for his clients.

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Survey: 79 percent of consumers believe they’ve seen fake local reviews

Almost 75 percent also said they had been asked to leave a review.

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Has AI changed the SEO industry for better or worse?

Columnist Jayson DeMers explores the impact of Google’s shift toward machine learning and discusses what the future will look like for search professionals.

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Local SEO: Driving customer actions for enterprise-level brands

Multilocation businesses face some unique challenges in today’s local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production.

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Target the right keywords — for Google AND your clients

Columnist Greg Gifford illustrates the importance of educating your clients on different types of keywords and when to target them.

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How we hacked the Baidu link submission script for better indexation

Baidu’s Link Submission Script is a great way to help Baidu index your content, but it can create some potential SEO issues. Columnist Hermes Ma shares an improved version of the script that is more SEO-friendly.

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Do Google Posts impact ranking? A case study

Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings.

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The four pillars of an effective SEO strategy

Search engine optimization (SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories.

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