Google remains the dominant player in search marketing, but the industry is changing very rapidly and the old certainties may erode. Does voice search provide a platform for Microsoft to compete?
Pete Campbell from Kaizen runs through the top content marketing techniques in the travel market today – so you can see how to get from A to B successfully.
Post from Pete Campbell
If you are coming to this article as a novice, I know what you are thinking. Not another damned 3 letter acronym! Don’t we have enough?
Whether you’re a website owner or a website visitor, everyone wants a fast loading website which can carry out sensitive exchanges of information securely. In … read more
Optimizing your 404 page is unlikely to top your list in terms of digital marketing priorities. However, it’s not something you should overlook or try to rush – especially if your site is frequently changing URLs.
Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. But despite the clear benefits of VR, businesses are still hesitant about diving in. Can VR content be found using search engines? Is it even possible to optimize virtual reality content for search? We take a look at how to do VR SEO.
Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the “Big G”. But there are countries in the world where Google is not king, and one of them is China. If you want to optimize for the world’s biggest economy, here’s what you need to know about Baidu, China’s primary search engine.
Google Search Console has benefited from some significant upgrades over the past decade. That said, it is still far from perfect and few would argue that it provides a complete package in its current guise. Therefore, Google’s recent announcement of some changes to the platform was very warmly received by the SEO community.
When it comes to voice search, featured snippets are key. If a searcher is using voice search and expecting a verbal reply, they will not be presented with a choice of results – and where a featured snippet is present, this will be the result read out. So how can you optimize your featured snippets for voice search?