Badges on Image Search help users find what they really want

When you want to bake cupcakes, but you don’t know what kind, Image Search can help you make a decision. Finding an image with a recipe can be challenging: you might end up on a page that has only pictures of these delicious things, or a cupcake fan si…

Badges on Image Search help users find what they really want

When you want to bake cupcakes, but you don’t know what kind, Image Search can help you make a decision. Finding an image with a recipe can be challenging: you might end up on a page that has only pictures of these delicious things, or a cupcake fan si…

Connect to job seekers with Google Search

July 20, 2017 update: Starting today, impressions and clicks stats for job listing pages and job details pages are available in the Search Analytics report in Search Console. Read more about how Jobs impressions and clicks are counted in the help centre. If you have questions, head to the webmaster forums.


At Google I/O this year, we announced Google for Jobs, a new company-wide initiative focused on helping both job seekers and employers, through collaboration with the job matching industry. One major part of this effort is launching an improved experience for job seekers on Google Search. We’re happy to announce this new experience is now open for all developers and site owners.
For queries with clear intent like [head of catering jobs in nyc] or [entry level jobs in DC], we’ll show a job listings preview, and each job can expand to display comprehensive details about the listing:

For employers or site owners with job content, this feature brings many benefits:

  • Prominent place in Search results: your postings are eligible to be displayed in the in the new job search feature on Google, featuring your logo, reviews, ratings, and job details.
  • More, motivated applicants: job seekers can filter by various criteria like location or job title, meaning you’re more likely to get applicants who are looking exactly for that job.
  • Increased chances of discovery and conversion: job seekers will have a new avenue to interact with your postings and click through to your site.

Get your job listings on Google

Implementation involves two steps:

  1. Mark up your job listings with Job Posting structured data.
  2. Submit a sitemap (or an RSS or Atom feed) with a <lastmod> date for each listing.

If you have more than 100,000 job postings or more than 10,000 changes per day, you can express interest to use the High Change Rate feature.
If you already publish your job openings on another site like LinkedIn, Monster, DirectEmployers, CareerBuilder, Glassdoor, and Facebook, they are eligible to appear in the feature as well.
Job search is an enriched search experience. We’ve created a dedicated guide to help you understand how Google ranking works for enriched search and practices for improving your presence

Keep track of how you’re doing and fix issues

There’s a suite of tools to help you with the implementation:

In the coming weeks, we’ll add new job listings filters in the Search Analytics report in Search Console, so you can track clicks and impressions for your listings.
As always, if you have questions, ask in the forums or find us on Twitter!

Posted by Nick Zakrasek, Product Manager

Connect to job seekers with Google Search

July 20, 2017 update: Starting today, impressions and clicks stats for job listing pages and job details pages are available in the Search Analytics report in Search Console. Read more about how Jobs impressions and clicks are counted in the help centre. If you have questions, head to the webmaster forums.


At Google I/O this year, we announced Google for Jobs, a new company-wide initiative focused on helping both job seekers and employers, through collaboration with the job matching industry. One major part of this effort is launching an improved experience for job seekers on Google Search. We’re happy to announce this new experience is now open for all developers and site owners.
For queries with clear intent like [head of catering jobs in nyc] or [entry level jobs in DC], we’ll show a job listings preview, and each job can expand to display comprehensive details about the listing:

For employers or site owners with job content, this feature brings many benefits:

  • Prominent place in Search results: your postings are eligible to be displayed in the in the new job search feature on Google, featuring your logo, reviews, ratings, and job details.
  • More, motivated applicants: job seekers can filter by various criteria like location or job title, meaning you’re more likely to get applicants who are looking exactly for that job.
  • Increased chances of discovery and conversion: job seekers will have a new avenue to interact with your postings and click through to your site.

Get your job listings on Google

Implementation involves two steps:

  1. Mark up your job listings with Job Posting structured data.
  2. Submit a sitemap (or an RSS or Atom feed) with a <lastmod> date for each listing.

If you have more than 100,000 job postings or more than 10,000 changes per day, you can express interest to use the High Change Rate feature.
If you already publish your job openings on another site like LinkedIn, Monster, DirectEmployers, CareerBuilder, Glassdoor, and Facebook, they are eligible to appear in the feature as well.
Job search is an enriched search experience. We’ve created a dedicated guide to help you understand how Google ranking works for enriched search and practices for improving your presence

Keep track of how you’re doing and fix issues

There’s a suite of tools to help you with the implementation:

In the coming weeks, we’ll add new job listings filters in the Search Analytics report in Search Console, so you can track clicks and impressions for your listings.
As always, if you have questions, ask in the forums or find us on Twitter!

Posted by Nick Zakrasek, Product Manager

Similar items: Rich products feature on Google Image Search

Image Search recently launched “Similar items” on mobile web and the Android Search app. The “Similar items” feature is designed to help users find products they love in photos that inspire them on Google Image Search. Using machine vision technology, the Similar items feature identifies products in lifestyle images and displays matching products to the user. Similar items supports handbags, sunglasses, and shoes and will cover other apparel and home & garden categories in the next few months.

The Similar items feature enables users to browse and shop inspirational fashion photography and find product info about items they’re interested in. Try it out by opening results from queries like [designer handbags].

Finding price and availability information was one of the top Image Search feature requests from our users. The Similar items carousel gets millions of impressions and clicks daily from all over the world.

To make your products eligible for Similar items, make sure to add and maintain schema.org product metadata on your pages. The schema.org/Product markup helps Google find product offerings on the web and give users an at-a-glance summary of product info.

To ensure that your products are eligible to appear in Similar items:

  • Ensure that the product offerings on your pages have schema.org product markup, including an image reference. Products with name, image, price & currency, and availability meta-data on their host page are eligible for Similar items
  • Test your pages with Google’s Structured Data Testing Tool to verify that the product markup is formatted correctly
  • See your images on image search by issuing the query “site:yourdomain.com.” For results with valid product markup, you may see product information appear once you tap on the images from your site. It can take up to a week for Googlebot to recrawl your website.

Right now, Similar items is available on mobile browsers and the Android Google Search App globally, and we plan to expand to more platforms in 2017.

If you have questions, find us in the dedicated Structured data section of our forum, on Twitter, or on Google+. To prevent your images from showing in Similar items, webmasters can opt-out of Google Image Search.

We’re excited to help users find your products on the web by showcasing buyable items. Thanks for partnering with us to make the web more shoppable!

Posted by Julia E, Product Manager on Image Search

Similar items: Rich products feature on Google Image Search

Image Search recently launched “Similar items” on mobile web and the Android Search app. The “Similar items” feature is designed to help users find products they love in photos that inspire them on Google Image Search. Using machine vision technology, the Similar items feature identifies products in lifestyle images and displays matching products to the user. Similar items supports handbags, sunglasses, and shoes and will cover other apparel and home & garden categories in the next few months.

The Similar items feature enables users to browse and shop inspirational fashion photography and find product info about items they’re interested in. Try it out by opening results from queries like [designer handbags].

Finding price and availability information was one of the top Image Search feature requests from our users. The Similar items carousel gets millions of impressions and clicks daily from all over the world.

To make your products eligible for Similar items, make sure to add and maintain schema.org product metadata on your pages. The schema.org/Product markup helps Google find product offerings on the web and give users an at-a-glance summary of product info.

To ensure that your products are eligible to appear in Similar items:

  • Ensure that the product offerings on your pages have schema.org product markup, including an image reference. Products with name, image, price & currency, and availability meta-data on their host page are eligible for Similar items
  • Test your pages with Google’s Structured Data Testing Tool to verify that the product markup is formatted correctly
  • See your images on image search by issuing the query “site:yourdomain.com.” For results with valid product markup, you may see product information appear once you tap on the images from your site. It can take up to a week for Googlebot to recrawl your website.

Right now, Similar items is available on mobile browsers and the Android Google Search App globally, and we plan to expand to more platforms in 2017.

If you have questions, find us in the dedicated Structured data section of our forum, on Twitter, or on Google+. To prevent your images from showing in Similar items, webmasters can opt-out of Google Image Search.

We’re excited to help users find your products on the web by showcasing buyable items. Thanks for partnering with us to make the web more shoppable!

Posted by Julia E, Product Manager on Image Search

Rich Cards expands to more verticals

At Google I/O in May, we launched Rich Cards for Movies and Recipes, creating a new way for site owners to present previews of their content on the Search results page. Today, we’re expanding to two new verticals for US-based sites: Local restaurants and Online courses.

Evolution of search results for queries like [best New Orleans restaurants] and [leadership courses]: with rich cards, results are presented in new UIs, like carousels that are easy to browse by scrolling left and right, or a vertical three-pack that displays more individual courses

By building Rich Cards, you have a new opportunity to attract more engaged users to your page. Users can swipe through restaurant recommendations from sites like TripAdvisor, Thrillist, Time Out, Eater, and 10Best. In addition to food, users can browse through courses from sites like Coursera, LinkedIn Learning, EdX, Harvard, Udacity, FutureLearn, Edureka, Open University, Udemy, Canvas Network, and NPTEL.

If you have a site that contains local restaurant information or offers online courses, check out our developer docs to start building Rich Cards in the Local restaurant and Online courses verticals.

While AMP HTML is not required for Local restaurant pages and Online Courses rich cards, AMP provides Google Search users with a consistently fast experience, so we recommend that you create AMP pages to further engage users. Users consuming AMP’d content will be able to swipe near instantly from restaurant to restaurant or from recipe to recipe within your site.

Users who tap on your Rich Card will be taken near instantly to your AMP page, and be able to swipe between pages within your site.

Check out our developer site for implementation details.

To make it easier for you to create Rich Cards, we made some changes in our tools:

  • The Structured Data Testing Tool displays markup errors and a preview card for Local restaurant content as it might appear on Search.
  • The Rich Cards report in Search Console shows which cards across verticals contain errors, and which ones could be enhanced with more markup.
  • The AMP Test helps validate AMP pages as well as mark up on the page.

What’s next?

We are actively experimenting with new verticals globally to provide more opportunities for you to display richer previews of your content.

If you have questions, find us in the dedicated Structured data section of our forum, on Twitter or on Google+.

Post by Stacie Chan, Global Product Partnerships

Rich Cards expands to more verticals

At Google I/O in May, we launched Rich Cards for Movies and Recipes, creating a new way for site owners to present previews of their content on the Search results page. Today, we’re expanding to two new verticals for US-based sites: Local restaurants and Online courses.

Evolution of search results for queries like [best New Orleans restaurants] and [leadership courses]: with rich cards, results are presented in new UIs, like carousels that are easy to browse by scrolling left and right, or a vertical three-pack that displays more individual courses

By building Rich Cards, you have a new opportunity to attract more engaged users to your page. Users can swipe through restaurant recommendations from sites like TripAdvisor, Thrillist, Time Out, Eater, and 10Best. In addition to food, users can browse through courses from sites like Coursera, LinkedIn Learning, EdX, Harvard, Udacity, FutureLearn, Edureka, Open University, Udemy, Canvas Network, and NPTEL.

If you have a site that contains local restaurant information or offers online courses, check out our developer docs to start building Rich Cards in the Local restaurant and Online courses verticals.

While AMP HTML is not required for Local restaurant pages and Online Courses rich cards, AMP provides Google Search users with a consistently fast experience, so we recommend that you create AMP pages to further engage users. Users consuming AMP’d content will be able to swipe near instantly from restaurant to restaurant or from recipe to recipe within your site.

Users who tap on your Rich Card will be taken near instantly to your AMP page, and be able to swipe between pages within your site.

Check out our developer site for implementation details.

To make it easier for you to create Rich Cards, we made some changes in our tools:

  • The Structured Data Testing Tool displays markup errors and a preview card for Local restaurant content as it might appear on Search.
  • The Rich Cards report in Search Console shows which cards across verticals contain errors, and which ones could be enhanced with more markup.
  • The AMP Test helps validate AMP pages as well as mark up on the page.

What’s next?

We are actively experimenting with new verticals globally to provide more opportunities for you to display richer previews of your content.

If you have questions, find us in the dedicated Structured data section of our forum, on Twitter or on Google+.

Post by Stacie Chan, Global Product Partnerships