Screenless Search Marketing Essentials – Your Practical Guide

With the rise of voice assistants and VR, search behaviour is increasingly happening off-screen. Discover the essentials screen-less search marketing in a practical way, so that you can look at applying them to your business marketing mix.

Post from Lee Wilson

How to optimize featured snippets for voice search

When it comes to voice search, featured snippets are key. If a searcher is using voice search and expecting a verbal reply, they will not be presented with a choice of results – and where a featured snippet is present, this will be the result read out. So how can you optimize your featured snippets for voice search?