Ads on Google Maps are now available for local businesses. SMB’s can now reach customers who are searching on Maps for businesses like theirs. Search ads can appear on both desktop and mobile in Google Maps.
Google Maps shows search ads in two places: within the search results list beneath the search box, and on the map. Ad locations appear on the map with a purple icon and business name.
This is a standard CPC (PPC) pricing model for clicks or click to call. It’s a great way for local businesses to gain more exposure in a new way. Promoted Pins on the map are highly attractive with a bright Purple pin.
Read more from the official release.