Showcase Shopping

Showcase Shopping Ads on the Way

Coming to the US, UK and Australia will be Showcase Shopping Ads that target Broad Match shopping terms like “women’s athletic clothing”. ┬áThe user experience is exceptional on mobile and looks to, unfortunately capture most users attention (and clicks) away from organic with a scroll of the thumb.

We’ve always been focused on helping people find the exact product they’re searching for when they have a good sense of what they want. But over 40% of shopping related searches on Google are for broad terms like “women’s athletic clothing” or “living room furniture.”

Here’s how it looks:

 

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