Coming to the US, UK and Australia will be Showcase Shopping Ads that target Broad Match shopping terms like “women’s athletic clothing”. The user experience is exceptional on mobile and looks to, unfortunately capture most users attention (and clicks) away from organic with a scroll of the thumb.
We’ve always been focused on helping people find the exact product they’re searching for when they have a good sense of what they want. But over 40% of shopping related searches on Google are for broad terms like “women’s athletic clothing” or “living room furniture.”
Here’s how it looks: